HOW IMPORTANT IS THE SUBJECT LINE?

THE SUBJECT LINE
January 12, 2023

To make your email stand out, keep your subject line short, specific and personal. You can write what your mail is about, that would be, however, very boring. Or you can just mention your latest score at Bizzo Casino.

Most recruiters have filters and folders set up to manage their emails. If you include important keywords, they will be able to find your emails more easily.

When applying for a job, don’t underestimate the importance of the subject line of the email you send out. According to experts, the lack of a subject line is one of the biggest mistakes you can make. According to them, the subject line often determines whether an email is opened at all and how the recipient reacts to it. An email with a blank subject line is more likely to be deleted, lost or irritate the recruiter who is forced to open the email to find out what it’s about.

While a bad subject line can cause your important message to end up in the trash, a well-worded subject line can increase the chance that the email will be opened, according to a 2019 study published in Advances in Social Sciences Research Journal. Here are a few tips:

START WITH THE SUBJECT LINE

START WITH THE SUBJECT LINE

For many professionals, the subject line is what they add just before sending the email. However, Amanda Augustine, career expert at TopResume, says it can be the most important part of the email. Therefore, write the subject line first!

KEEP IT SHORT

A typical inbox displays about 60 characters of an email’s subject line, while a cell phone displays as few as 25 to 30 characters. So get straight to the point in six to eight words. According to a survey by software company HubSpot, 46 percent of all emails are opened on mobile devices, which means your subject line shouldn’t be much longer than a few words. Longer subject lines get cut off, so keep your subject line short!

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Put the most important words at the beginning, since 50 percent of emails are read on cell phones. Since you don’t know how much of the subject line will be seen on a smartphone, it is even more important to put the very most important information right at the beginning.

BE CLEAR

BE CLEAR

The subject line should state exactly what the email is about so the recruiter can frame the email without having to open it, experts say. An example, “Do you have a moment?” is too vague, experts say, because the reader will have to open or reply to the email to figure out what you want. If it is a job application, she recommends including your name and the position you are seeking.

Use logical keywords for searching and filtering.

Most recruiters have filters and folders set up to manage their emails. They probably won’t focus on your message when they first see your email. That is why it is important to use keywords that are related to the subject of the email and make it easier to search later.

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